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Snl Sofa King

Snl Sofa King

Sofa King T-Shirt (SNL) Inspired by Saturday Night Live. Sofa King, where the furniture is sofa king great and sofa king comfortable you could sit on it all day. People will think you are a wild and crazy guy when you roll in with this Sofa King tee and a fake stash to your next kegger. This t-shirt is sofa king great you simply must own one.Watch this, it is Sofa King Special!
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Snl Sofa King

Shia did a fabulous job as the host! He was so funny and really made the skits ten times better with his great sense of humor. A lot of people on SNL just get up there and recite scripts, but Shia really adds character to it. One of the funniest episodes of SNL I have ever seen. In fact, i downloaded it so I could watch it again and again. The opening monologue was awesome (Nickelodeon, Disney) and Amy Poehler cracked me up, as usual. Then the skit with the guys trying to buy beer was hilarious! I also liked the skit with Prince and Beyonce, they did great impersonations! But the best one might have been Shia at the end with Maya hitting on him and inviting him into her dressing room. I was crying I was laughing so hard! You have got to see this episode!!
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Snl Sofa King

But “sofa king” as an alternate rendering of “so fucking” had already been kicking around the playground for some time before Sofa King sold its first sectional. On the Straight Dope bulletin board, the first post under the header “I’m sofa king stupid” was published on January 11, 2000. A month earlier, someone had posted “I’m sofa king crazy” on the same bulletin board, and elaborated with a now-classic bad-taste joke:
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Snl Sofa King

Inspired “in part” by the SNL sketch, a Chattanooga, Tennessee, restaurateur opened Sofa King Juicy Burger in late 2012. There’s a sofa inside the restaurant, and the website’s home page is papered with furniture ads from circa 1961. There was equal parts pearl-clutching and befuddlement among locals when the opening was announced, but everyone seems to have settled down.
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Snl Sofa King

The second and third of these devices go hand in hand, I think. The fact that the characters speak with an accent invites us (the audience) to “forgive” certain mispronunciations; this makes “Sófa Kíng” sound more like “so fúcking”. (This combination of devices has been used in at least one similar SNL sketch before: the Colonel Angus, in which a stereotypical southern American English accent is used to make “Colonel Angus” sound like “cunnilingus” — hat-tip to Ben Zimmer.)
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Snl Sofa King

Pho (or phở) is a Vietnamese noodle soup; the vowel is pronounced as a schwa, more or less: fuh. So naturally there is a Pho King Delicious in Northridge, Los Angeles County; and a Pho King Good in—I kid you not—Beaverton, Oregon; and a plain old Pho King in Oakland, California. And here, knock yourself out with a whole bunch of creative pho restaurant names. They are sofa king funny.
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Snl Sofa King

The line was used in a 2004 episode of the animated TV series “Aqua Teen Hunger Force” (“Repeat after me: I Am Sofa King We Todd Ed”), and was picked up by Danger Doom for the group’s 2005 song “Sofa King.” (Lyrics and “Aqua Teen” clip here.) It’s worth noting the ambiguous foreign accent and awkward stress patterns of Billy Witch Doctor in the cartoon (so-fa king is not the same as so fuck-ing), which makes the joke a) odder and b) funnier once you get it. There’s that prosody—the technical term for the rhythm of speech—that I promised you in the first paragraph. You’re welcome.
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Snl Sofa King

I should mention that the good folks at SNL weren’t the first to figure this one out. According to Wikipedia, there was a song in 2005, itself based on an episode of Aqua Teen Hunger Force (also mentioned in the last report from the YPC desk). There’s a website dating from 2003 dedicated to the ATHF joke, and an Urban Dictionary entry also dating from 2003. (No doubt this goes back even further, and I’m sure the joke was “discovered” independently many times.)
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The form of the sketch is simple enough. It’s an ad for a furniture store called “Sofa King”, and the tag line is that everything that the store does is not just x, it’s “Sofa King x” — where x is some adjective. The examples used in the sketch are as follows:
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No discussion of swears and branding would be complete without a nod to Sofa King, which is at once a real brand, a parody brand, a tribute brand, a song title, the subject of a Saturday Night Live skit, and the punchline to a joke. For you scholarly types in the audience, it’s also a convenient introduction to prosody.
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Amazingly, this family-owned business got away with it for 11 years. “Police investigated complaints in 2004,” the BBC reported, “and no action was thought necessary, but the Advertising Standards Authority (ASA) received more complaints.”And so, in 2012, the ASA upheld the objections of some upright citizens “because the phrase could have been interpreted as a derivative of a swear word.” They were so fucking right. Despite owner Mark Kypta’s furious protests (“The public are behind us and think it’s crazy”), the ads came down, although the strapline still flourishes on the Sofa King website.*
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Various amateurs had their fun with Sofa King ad concepts—here’s a video from 2006, and here’s another one from the same year—and then, in April 2007, Saturday Night Live turned it into something both cruder and more polished. (The video isn’t embeddable, but you can but you can watch it here.)
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*I pause here to remind you that the international fashion brand French Connection, which is also based in the UK but is much bigger than Sofa King, has been known as fcuk (yes, lower case) since 1997. “The fcuk brand was dreamed up in-house,” The Guardian reported in 2001. “The company used to send faxes back and forth between its London and Hong Kong offices using the abbreviations FCUK and FCHK. ‘There was no thought of it being rude,’ insists Marks, but advertising executive Trevor Beattie picked up on the abbreviation and came up with the ‘fcuk fashion’ slogan.”
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Greetings once again from the Youth and Popular Culture desk at Language Log Plaza. If you missed Saturday Night Live this past weekend, then you missed a sketch that has had us all laughing around the water cooler today. Luckily, you can catch it (again) here: the “Sofa King” sketch. (Or catch it on youtube while it’s still up.)

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